Tuesday, January 22, 2008

Beamvertising: Advertising for the Future

A chewing gum company in Holland known as SportLife projected moving pictures of a skateboarder on outer walls of buildings in various cities in Netherland!

They put a projector in a vehicle, drove the vehicle through the streets and rocked on while the projector showed a skater skateboarding on the walls of the city. Their ingenious marketing received a lot of attention from pedestrians, drivers, and homeless people all over town.

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